On-Call Graphic Design Consultant:

1. AUTHORIZE the Executive Director to execute a contract with AMF Media Group, in an amount not to exceed $60,000, to provide on-call consultant services for graphic design of public outreach/marketing documents for two years, June 2018 through June 2020;
2. APPROVE the use of reserve funds budgeted to this purpose; and
3. AUTHORIZE the Executive Director to make administrative changes to the contracts if such changes do not increase the Agency’s net cost, subject to approval by Agency counsel.

The Transportation Agency released a Request for Qualifications (RFQ) for on-call consultant(s) for graphic art design of public outreach/marketing documents on March 29, 2018. The Agency received 15 responsive Statements of Qualifications by the deadline. Based upon the criteria established in the Request for Qualifications, ranking and references, staff is recommending AMF Media Group for the on-call graphic designer.

The estimated cost for the on-call consultant for graphic design and production services is $60,000 over a two-year period. Funding for the graphic design consultant assistance is incorporated in the Transportation Agency budget within individual work elements. Execution of task orders will follow the Agency's standard procedures for securing approval prior to expending funds. 

The Transportation Agency's Board of Directors authorized the release of a Requests for Qualifications for the On-Call Consultant(s) for Graphic Design of Public Outreach Material/Marketing Documents on March 28, 2018. Staff published the Requests for Qualifications on the Agency's website and emailed a notice to graphic design firms in the Agency's consultant database. A public notice was published in the Monterey County Herald the week of April 10, 2018.

The Transportation Agency received 15 responsive Statements of Qualifications by the required deadline. Three of the top candidates were interviewed by the review committee.  After ranking the overall scores of the three candidates, AMF Media Group was selected as the top ranked candidate for the On-Call Graphic Designer.

AMF Media Group has provided communications and marketing strategies for a wide range of clients, from Fortune 500 companies to small nonprofits, for nearly 30 years. Their client portfolio includes government agencies, cities and special districts. They offer in-house expertise in graphic design, video production and photography, along with web, strategy, marketing/branding and public relations. AMF Media Group also offers skilled stakeholder engagement and can provide multi-language and multi-ethnic messaging.

AMF Media Group will assist the Transportation Agency with its responsibility to provide information on its projects, plans and activities to the public, encourage public participation, and foster public understanding of its function. The importance of this responsibility was emphasized by the Agency's Board of Director's strategic goals adopted in 2017. That plan includes the enhancement of public communications and graphically designed materials will be essential in this effort.  

The scope of work, schedule and budget for the graphic design consultant contract are online as a web attachment.

• Draft Scope of Work, Budget and Schedule