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TRANSPORTATION AGENCY FOR MONTEREY COUNTY Memorandum | |
| | | | | | | | | To: | Board of Directors | | From: | Ariana Green, Principal Transportation Planner | | Meeting Date: | August 22, 2018 | | Subject: | Moxxy Marketing Contract Amendment #1 |
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| | | | | | | | | RECOMMENDED ACTION: | | APPROVE contract Amendment #1 with Moxxy Marketing to print Go831 marketing collateral and increase the approved not-to-exceed amount from $57,000 to $57,859.68. |
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| | | | | | | | | SUMMARY: | The Transportation Agency contracted with Moxxy Marketing to develop a brand and marketing strategy for the traveler information/rideshare program, now called "Go831". The additional $859.68 will cover the cost of the printing Go831 brochures and associated taxes. |
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| | | | | | | | | FINANCIAL IMPACT: | | The recommended action will result in an added contract cost of $859.68, to be funded with SAFE motorist assistance funding. This cost was always expected, but was anticipated to be paid out of the TAMC materials and supplies budget. |
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| | | | | | | | | DISCUSSION: | The Transportation Agency contracted with Moxxy Marketing to develop a brand and marketing strategy for the traveler information/rideshare program, now called "Go831". The approved scope of work included design of marketing and program collateral such as brochures, but did not include the cost of printing.
In May 2018, the program launched the first Bike Walk Challenge to begin promotion of Go831 to County of Monterey employees and several other major employers. Approaching the outreach event at the County Government Center, the program brochure was still in the process of being finalized. To produce the brochures in time for the event, TAMC staff asked Moxxy Marketing to print the brochures. The proposed budget increase of $859.68 covers the cost of the printing and associated taxes. With the approval of this amendment and payment, the contract will be completed and closed out. |
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