Item Coversheet

Agenda Item 5.

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TRANSPORTATION AGENCY FOR MONTEREY COUNTY
Memorandum
To: 

Bicycle and Pedestrian Facilities Advisory Committee

From:

Tracy Burke, Go831 Rideshare Coordinator / Associate Transportation Planner

Meeting Date:

August 1, 2018

Subject:

Bike Month 2018 Debrief


RECOMMENDED ACTION:

RECEIVE report on Monterey County Bike Month 2018, and 

PROVIDE direction to staff on future planning for Monterey County Bike Month.

SUMMARY:
Bike month is a national campaign held annually in May to promote bicycling. TAMC has dedicated Transportation Development Act funds for an annual campaign over a three year funding cycle. Staff requests direction from the Committee on planning for future campaigns and events.
FINANCIAL IMPACT:

This year's Bike Month campaign cost $2,900 to develop the artwork and pay for advertising in the Monterey County Weekly, which was paid from TAMC's Transportation Development Act 2% funds.

DISCUSSION:

Each year, TAMC coordinates with local agencies and community groups to help promote bike events happening in May. TAMC staff also provide bike safety gear for community events in May and throughout the year. This year's Bike Month campaign focused on promoting the following community biking events:

 

  • Families of Color Monterey County balance bike camps in Seaside, and Dads Read at the Marina Library
  • Monterey Off-Road Cycling Association's Beginner's Mountain Bike Ride in Marina
  • Amgen Tour of California in King City 
  • Bike Safety Story Time at the Salinas Cesar Chavez Library, El Gabilan Library and the John Steinbeck Library
  • National Bike to School Day and National Bike to Work Day 
  • Bike Valet service at the California Roots Festival in Monterey 
  • HER Helmet Thursdays

 

This year, TAMC launched the first annual Bike Walk Challenge as part of the Go831 Monterey County Rideshare program. The Challenge began on May 14 during National Bike to Work Week and concluded on May 31st. Contestants walked or biked to work, shopping and for health. During those two weeks, participants logged a total of 517 walking and biking trips, burned an average of 2,243 calories and saved an average of $22 by not driving. Winners are participants who took the most number of walking and bicycling trips, and employers whose employees had the most number of combined trips. Winners of this year's Bike Walk Challenge were:

 

Employers:
1st Place: Monterey Bay Aquarium
2nd Place: County of Monterey
3rd Place: City of Salinas

Individuals:

1st Place: Claudia Tibbs
2nd Place: Tori Spence McConnell
3rd Place: Ellen Umeda

 

Staff requests direction from the Committee on planning for future bike education campaigns and events. In the fall, TAMC will be participating in the annual Ciclovia Salinas and Monterey Off-Road Cycling Association's Take a Kid Mountain Biking Day. Staff is also looking into social media advertising for future campaigns. 

WEB ATTACHMENTS:

Bike Month: 

http://www.go831.org/2018/04/24/2018-monterey-county-bike-month/

 

Bike Walk Challenge:

http://www.go831.org/2018/04/30/2018-monterey-county-bike-walk-challenge/