Safe Routes to School Program Implementation Request for Proposals:

1. APPROVE the release of a Request for Proposals for consultants to assist in expanding the Measure X Safe Routes to School Program implementation; and
2. DIRECT staff to release the request for proposals to potential consultants at a not-to exceed amount of $1,580,000, including an initial three-year contract and three optional one-year contract extensions.

In February 2018, the TAMC Board adopted the Measure X Safe Routes to School Guidelines, which set goals for safe routes to school in Monterey County.  The Measure X Safe Routes to School program is aimed at developing safe, healthy and affordable transportation options for children, educating children and the community how to safely walk, bicycle and carpool, and encouraging children to use active transportation that will lead to a healthier lifestyle.

This Request for Proposal will work toward the following goals identified in the Measure X Safe Routes to School Program Guidelines:

• Education 1: All Children in Monterey County receive pedestrian and bicycle safety education by 5th grade
• Education 2: Parents, guardians, teachers, school staff and surrounding neighborhood community are educated on safe driving, bicycling and walking in support of safe routes to school efforts
• Encouragement 1: The majority of children arrive to school by bus, carpool, bike, scooter/skateboard or walking
• Encouragement 2: All K-12 schools have safe routes to school encouragement programs
• Encouragement 3: All K-12 schools participate in Monterey County Bike Walk Challenge
• Enforcement 1: Crossing guards at all elementary schools
• Enforcement 2: Community-enhanced enforcement
• Equality 1: Countywide Safe Routes to School Program resources are distributed equitably

To meet the comprehensive Measure X Safe Routes to School Program goals, the scope of work for this contract will include:

• Develop a brand strategy and communication plan for all Measure X Safe Routes to School Program work;
• Develop bilingual outreach materials for schools, students, and community support;
• In-class bilingual traffic safety presentations lead by certified instructors;
• Pedestrian education and rodeos for 2nd grade students;
• Develop traffic safety curriculum for 3rd and 4th graders in partnership with the Monterey County Health Department;
• Bike rodeos and all necessary equipment for 5th grade students;
• Help organize, promote and participate in California Pedestrian Safety Month, National Walk to School Day and Monterey County Bike & Walk to School events;
• Assist in the development of walking school buses at schools with traffic gardens;
• Review traffic garden designs to ensure consistency with traffic safety curriculum;
• Develop a volunteer crossing guard program and provide crossing guard training;
• Organize family fun events in coordination with the development of traffic gardens;
• Outreach and training for parents and community volunteers; and
• Design and develop a cohesive and user-friendly Safe Routes to School Resource Hub to be hosted by TAMC.

The consultant scope of work will help to deliver the Active Transportation Program Cycle 4 "Every Child: Community-Supported Safe Routes to School" grant and develop infrastructure to enable the expansion of Measure X Safe Routes to School programs to schools and communities not served through the grant.  This work will complement the existing contract for bicycle and pedestrian safety education by serving 11 additional schools.  Please view the web attachment for the full scope of work.