Coversheet


Agenda Item 5.


TRANSPORTATION AGENCY FOR MONTEREY COUNTY *Memorandum*

To:	Executive Committee
From:	Theresa Wright, Community Outreach Coordinator
Meeting Date:	September 4, 2019
Subject:	Updated Transportation Agency Logo

RECOMMENDED ACTION:
RECEIVE presentation on the update of the Transportation Agency logo.

SUMMARY:
The two logos currently used by the Transportation Agency were designed 18 years ago. While effective at the time, both are outdated and are in need of a re-design.

FINANCIAL IMPACT:

The cost to re-design the Transportation Agency logo is already included in the existing on-call designer contract at a not-to-exceed amount of $6,500 in local funds. This contract is included in the agency's 2019/20 approved budget. Minimal staff time will be required to update electronic use of the logo (agendas, website). The new logo will require a minor set up cost for business cards, stationery and other physical items which will be reordered as supplies age or need replacement.

DISCUSSION:

The Transportation Agency currently has two logos that were designed over 18 years ago. Both logos are outdated and are in need of a re-design. The first logo is a multi-modal logo with icons depicting the different modes of transportation. The drawings of the icons are dated and do not render well. The second logo is a seal similar to the Monterey County seal. When used it is difficult to distinguish it from the county seal. The similarity between the two causes confusion.

AMF Media Group, the Transportation Agency on-call graphic designer has been tasked to re-design the TAMC logo. The new logo is less cluttered, matching up well with other logos commonly associated with the Agency such as the Measure X logo. Attached to this staff report is the template of the re-designed logo, it's landmarks and mock-ups.

As a result, AMF Media Group, the Transportation Agency's on-call graphic designer has been tasked to re-design the Agency's logo.

The new logo will be phased into use. Electronic applications such as the Agency's website and meeting agenda templates will be switched to the new logo first. Purchases for several expected uses such as markings for the Agency vehicles and staff public outreach event shirts have been on hold, anticipating the new Agency logo. Printed material such as business cards and Agency letterhead will be produced with the new logo when existing stocks are depleted.

ATTACHMENTS:
	Description
	TAMC Logo Re-design Template