The Transportation Agency currently has two logos that were designed over 18 years ago. Both logos are outdated and are in need of a re-design. The first logo is a multi-modal logo with icons depicting different modes of transportation. The icons are dated and do not render well. The second logo is a seal similar to the Monterey County seal. When used, the similarity between the two causes confusion.
A re-designed TAMC logo, created by AMF Media Group, the Transportation Agency's on-call graphic designer, was presented at the Agency's Executive Committee in September 2019. After review and discussion, the Committee requested a modification to the proposed logo. At the direction of the Committee, this presentation includes the modified design and the concept designs presented in the first three rounds of the logo re-design process.
The new logo will be phased into use. Electronic applications such as the Agency's website and meeting agenda templates will be switched to the new logo first. Purchases for several expected uses such as markings for the Agency vehicles and staff public outreach event shirts have been on hold, anticipating the new Agency logo. Printed material such as business cards and Agency letterhead will be produced with the new logo when existing stocks are depleted.
The modified logo is included as an attachment to this staff report.