Item Coversheet

Agenda Item 4.

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TRANSPORTATION AGENCY FOR MONTEREY COUNTY
Memorandum
To: 

Board of Directors

From:

Debra L. Hale, Executive Director

Meeting Date:

February 26, 2020

Subject:

Blue Zones Monterey County Health and Well-Being Program


RECOMMENDED ACTION:
RECEIVE presentation and PROVIDE feedback on innovative ideas on how to improve the built environment to improve the heath and well-being for Monterey County residents.
SUMMARY:
The Blue Zones Project is a community-by-community well-being improvement initiative designed to help people lead longer, better lives by making healthy choices easier. The initiative promotes simple permanent or semi-permanent changes to community, organization and home environments that support healthy lifestyle behaviors and habits based on Blue Zones cultures.  
FINANCIAL IMPACT:
None.
DISCUSSION:

Blue Zones Project Monterey County is an effort sponsored by the Salinas Valley Memorial Healthcare System, Montage Health, and Taylor Farms. TAMC has been very involved in this project:  the Executive Director serves on the Steering Committee, and staff serves on the Schools and Built Environment committees to support our safe routes to schools program  and our bicycle/pedestrian safety improvement activities. 

 

Phase 1 of the project has been focused on Salinas.   However, the sponsors’ intent was always to have the effort be countywide.   The national Blue Zones program is planning a site-assessment visit the week of February 24 for communities in South County and the Monterey Peninsula to determine interest and level of engagement, readiness, and to learn about successes as well as challenges.  Attached is a flyer on both sets of events. 

 

Dan Burden is a nationally recognized authority on walkability and bike-ability.  He leading the field visit to South County cities and the Monterey Peninsula, and will present information to the TAMC Board on the Blue Zones Project Monterey County activities, which include ideas for reducing pedestrian and bicyclist injuries and fatalities, and strategies for improving community health through active transportation. Attached is his bio.

ATTACHMENTS:
Description
Monterey Peninsula Events - February 24 and 25
South County Events - February 26 and 27
Dan Burden bio