Graphic Design for Public Outreach and Marketing Materials

1. APPROVE Request for Qualifications (RFQ) for consultant graphic design work of the Transportation Agency's public outreach/marketing documents, subject to counsel approval;
2. AUTHORIZE staff to publish the RFQ, and return to the Board of Directors with a recommendation for approval of a consultant; and
3. APPROVE the use of funds from the Agency's approved budget for this contract in an amount not-to-exceed $90,000.

The Transportation Agency is seeking to release a Request for Qualifications from qualified consultants for graphic design services of the Agency's outreach and marketing documents. 

The estimated cost for the on-call consultant for graphic design and production services is $90,000 over a three-year period. Funding for the graphic design consultant assistance is incorporated in the Transportation Agency's budget within individual work elements.

The mission of the Transportation Agency for Monterey County is to proactively fund and plan a transportation system that enhances mobility, safety, access, environmental quality and economic activities by investing in regional transportation projects for Monterey County residents, businesses and visitors.  

The Transportation Agency has a responsibility to provide information to the public on its projects, plans and programs, and to invite participation and foster public understanding of its activities. Throughout the year, materials such as brochures, pamphlets and flyers are utilized to inform the public about the progress of regional transportation projects, including Measure X projects and programs. These materials, as well as the Agency's Annual Report mailed to Monterey County residents every spring, require a graphic designer who is able to prepare documents that are eye-catching, informative and easy to read.   

The Transportation Agency is seeking a consultant with graphic design, social media, photography & video experience to create the TAMC Annual Report and develop marketing collateral and support materials to be used on multiple agency platforms. The consultant, as directed through Task Orders, will provide these services for three years, effective July 1, 2020 - June 30, 2023. A scope of work will be provided to the consultant for each particular Task Order, which could include marketing assistance for the branding of transportation projects, and graphic design of flyers, pamphlets and mailers. Each task order will have a not-to-exceed cost estimate based upon the fixed fee schedule.

Approval of the Request for Qualifications for the Graphic Design Consultant for a three-year period is requested, pending counsel approval. The scope of work and proposed schedule of activities is attached to this report.