The Transportation Agency's Board of Directors authorized the release of a Requests for Qualifications for the On-Call Consultant(s) for Graphic Design of Public Outreach Material/Marketing Documents on March 26, 2020. Staff published the Requests for Qualifications on the Agency's website and emailed a notice to graphic design firms in the Agency's consultant database.
The Transportation Agency received 19 responsive Statements of Qualifications by the required deadline. After reviewing and ranking each response, the review committee met to rank their findings and selected the top three candidates. After further review and a final ranking, Boots Road Group was selected as the top ranked candidate for the On-Call Graphic Designer.
Boots Roads Group has provided communications and marketing strategies for a wide range of clients, on the national, regional and local level for 15 years. Their client portfolio includes public agencies, election campaigns, non-profit organizations and socially responsible corporations. They offer in-house expertise in graphic design, website development, social media, photography, video & animation, along with marketing strategy, branding, advertising and public relations.
Boots Road Group will assist the Transportation Agency with its responsibility to provide information on its projects, plans and activities to the public, encourage public participation, and foster public understanding of its function. The importance of this responsibility was emphasized by the Agency's Board of Director's strategic goals adopted in 2017. Those goals include the enhancement of public communications and graphically designed materials will be essential in this effort.
The scope of work, schedule and budget for the graphic design consultant contract are online as a web attachment.