Coversheet


Agenda Item 6.


TRANSPORTATION AGENCY FOR MONTEREY COUNTY *Memorandum*

To:	Board of Directors
From:	Ariana Green, Principal Transportation Planner
Meeting Date:	February 24, 2021
Subject:	Traffic Safety Play To Learn Kits

RECOMMENDED ACTION:
RECEIVE report on Traffic Safety Play to Learn Kits.

SUMMARY:

TAMC contracted with MY Museum to develop 2,500 "Play To Learn Kits" containing engaging and educational activities for children and families to learn about safe routes to school, traffic safety, transportation design and mitigation and healthy living through active transportation. Blue Zones has contributed funding for an additional 400 kits. The kits will be distributed countywide and prioritize families who lack adequate nighttime housing, have special needs students or are in quarantine.

FINANCIAL IMPACT:
The contract for the design, production and distribution of 2,500 Play To Learn Kits is for a not-to-exceed amount of $49,950. This contract is fully funded through the Measure X Safe Routes to School program.

DISCUSSION:

The Play To Learn Kits were developed as a way to continue providing traffic safety education to Monterey County youth while remote learning due to COVID-19 restrictions. TAMC partnered with MY Museum and CSUMB in October to design and produce the kits.

What's in the Kit?

The kits were designed to be portable, educational and engaging to children grades 0-5, but can be enjoyed by the entire family.

Included in the kit:

Activity Book:
- Top Street Safety Rules
- Native Species coloring pages
- Neighborhood Scavenger Hunt
- Build your city - road signs and roundabout
- Creative ideas to decorate your bicycle
- Finish the safety comic
- Chalk your Walk
Child-size adjustable face mask
Wooden car craft kit
Make your own road tape
Sidewalk Chalk
Native Species Playing Cards

The Native Species playing cards were designed by a team of CSUMB students. The cards will teach youth about endangered and unique flora and fauna of Monterey County while they play the matching game. The cards include a QR code providing a direct link to the TAMC Habitat Mitigation website so students can take a deeper dive and learn about more species and how to protect them. Student Aya Cabero helped design and illustrated the Activity Book.

Who gets a Kit?

Play To Learn Kits will be distributed across Monterey County to families who have few resources to provide their children with engaging educational activities outside of school, special needs students, and families in quarantine. Blue Zones provided additional funding to the project to produce an additional 400 Kits which will go to families at Los Padres Elementary School in Salinas, the first Blue Zones-certified school in Monterey County!

What if you didn't get a Kit?

Students who don't get a Play To Learn Kit will be able to download and print the free Activity Book from the brand new Safe Routes To School Website: saferoutesmonterey.org . The digital Activity Book will be distributed to School Districts and Schools as well as safe routes to school partner organizations to broaden the project's reach and impact. Links to the Activity Book on the Safe Routes to School Website will also be posted on the Safe Routes to School Facebook page and Instagram account.