Item Coversheet

Agenda Item 7.

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TRANSPORTATION AGENCY FOR MONTEREY COUNTY
Memorandum
To: 

Bicycle and Pedestrian Facilities Advisory Committee

From:

Tracy Burke, Go831 Rideshare Coordinator / Associate Transportation Planner

Meeting Date:

May 3, 2017

Subject:

Bike Month Activities


RECOMMENDED ACTION:
RECEIVE presentation on May 2017 Bike Month Activities. 
SUMMARY:
Bike Month is a national campaign held annually in May to promote bicycling. TAMC is promoting local bike month events using social media, and through the Monterey County Weekly. 
FINANCIAL IMPACT:
The budget to support Bike Month is from Transportation Development Act 2% funds for bicycle and pedestrian activities and 511 Ridesharing funds.
DISCUSSION:

The League of American Bicyclists has designated the month of May as National Bike Month. The purpose of Bike Month is to increase public awareness of bicycling as a form of transportation, as well as to generate enthusiasm for bicycling in general. One of the findings of the 2014 Alliance Benchmarking Report prepared by the Alliance for Biking and Walking, which examines nationwide bicycling and walking data, is that more people bike and walk to work in communities with strong bicycling and pedestrian advocacy.

Monterey County Bike Month 2017
As part of Bike Month, TAMC is helping to promote bicycling community events around the County, such as the Salinas Criterium on May 7, and Seaside Balance Bike Camps. TAMC is also partnering with the Salinas Cesar Chavez Library and the King City Library to do bike safety presentations and a bike lock giveaway. All events are listed on the web attachment bilingual bike month poster, listed on the TAMC website and promoted via the TAMC Facebook page. Additionally, Bike Month events are promoted in the Monterey County weekly's publications and online page. 

 

As part of this year's bike month activities, TAMC is profiling bike and pedestrian projects, programs, partnerships and local advocates. These profiles will appear in the May issues of the Monterey County Weekly. Profiles during the month of May will include:

  • Grassroots Programs: Families of Color Monterey County's family bike rides and balance bike camps for kids, and Bay View Academy's Walk & Roll Program
  • Grassroots Projects: Fort Ord Regional Trail & Greenway and Pacific Grove Highway 68 Corridor Study
  • Partnerships: Via Salinas Valley active transportation project partnership between the Monterey County Health Department, cities in the Salinas Valley and TAMC to make bicycling and walking in Salinas, Gonzales, Soledad, Greenfield and King City safer and easier.
  • Major Projects: North Fremont Bicycle & Pedestrian Safety Improvements and Castroville Crossing Project.
WEB ATTACHMENTS:
Bike Month Events & Poster