The Traveler Information/Rideshare program will use the latest technology and robust communications to help travelers find alternatives to driving to work, school or special events. The primary goal of the program is to reduce traffic congestion in Monterey County by encouraging carpools, vanpools, use of transit, biking, walking, staggered work schedules, and telecommuting. These strategies are also known as "travel demand management" because they reduce the demand for new travel lanes by making more efficient use of the existing road network.
After a competitive Request for Proposals process, the TAMC Board authorized the Executive Director to negotiate contracts with Moxxy Marketing to develop a brand and marketing strategy for the program, and with RideAmigos to provide access to a ridesharing software platform and mobile application during the September 27, 2017 Board meeting. Both contracts were fully executed in October and notices to proceed were issued.
The program will be launched to the public in Spring 2018 and rolled out in three phases targeting distinct types of trips. The first phase will focus on reducing traffic during the peak commute hours and concentrate outreach to major employers. The second phase is expected to kick-off in Fall 2018 and address congestion and safety issues related to trips to K-12 schools. The third phase of the program is anticipated to roll out in Spring 2019 and concentrate on improving transportation options for agricultural workers and reduce special events traffic on the Peninsula.
In preparation for the public launch in Spring, TAMC staff met with 15 major employers/partner agencies to discuss what is offered through membership to the program and gauge interest.
Membership to the 511/Rideshare program is free and includes:
- Access to the RideAmigos software platform including trip-matching tool and trip-tracking mobile application;
- Commuter surveys and employee trip reduction planning services;
- Employee commute program human resources materials such as "new hire" packets with information about local transportation options and commuter tax benefits;
- Participation in countywide challenges and incentives;
- Data Reporting;
- Monthly e-Newsletters; and
- Improved access to the TAMC Emergency Ride Home Program
The result of initial meetings with major employers and partner agencies has been overwhelming interest to participate in the program, and willingness to help "beta test" the RideAmigos software tool and provide feedback to TAMC in advance of the public launch. The "beta testing" will kick-off with an orientation training hosted by RideAmigos in December and will continue through January and early February.
While the RideAmigos software platform undergoes testing by local employers and employees, TAMC staff will develop the program website and work with Moxxy Marketing to develop a program brand and marketing strategy.