Item Coversheet

Agenda Item 3.2.4

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TRANSPORTATION AGENCY FOR MONTEREY COUNTY
Memorandum
To: 

Board of Directors

From:

Ariana Green, Principal Transportation Planner

Meeting Date:

February 28, 2018

Subject:

Bicycle & Pedestrian Safety Education Request for Proposals


RECOMMENDED ACTION:

Bicycle & Pedestrian Safety Education Request for Proposals

  1. APPROVE the release of a request for proposals for Bicycle & Pedestrian Safety Education activities; and
  2. DIRECT staff to release the request for proposals to potential consultants at a not-to exceed amount of $320,000 as approved in the adopted 2017-2018 budget.
SUMMARY:
The request for proposals will expand bicycle and pedestrian safety education in Monterey County in line with Measure X Safe Routes to School Program goals. All 2nd graders and 5th graders in the Salinas Valley, Seaside and Marina will receive pedestrian and bicycle safety education within the first 2 years of the contract. 
FINANCIAL IMPACT:
The two-year contract will be funded with $20,000 of local Transportation Development Act funds and $300,000 of Measure X Safe Routes to School Program funds included in the Agency's adopted 2017-2018 budget.  Subject to the Transportation Agency's approval and satisfaction, the selected consultant and the Agency will have an option to renew this agreement annually for up to three additional fiscal years at a cost not-to-exceed $200,000/year.  Annual cost increase to up to $200,000 will support efforts to continue education efforts in the Salinas Valley, Seaside and Marina and expand to other areas of the county.  
DISCUSSION:

The Agency has traditionally set aside a small amount of local Transportation Development Act funding for bicycle safety trainings at elementary schools.  With the passing of Measure X, bicycle safety trainings can now be incorporated into the TAMC Safe Routes to School program.

 

To meet the Measure X goal of providing widespread and impactful bicycle and pedestrian safety education, this contract will expand the consultant scope of work to include:

  • Coordination with schools;
  • In-class presentations lead by certified instructors;
  • Bike rodeos and all necessary equipment;
  • Pedestrian education and rodeos for 2nd grade students;
  • Bilingual staffing;
  • Special instruction for riders with little to no experience riding a bicycle;
  • Outreach and training for parents and community volunteers; and
  • Annual reports.

 

In addition to a more comprehensive scope of work than in previous years, the number of schools and classrooms reached will be vastly increased.  Outreach and education will be focused in the Salinas Valley, Seaside and Marina to compliment the Monterey County Health Department’s Via Salinas Valley education and outreach grant and the Seaside & Marina Safe Walking & Biking to School planning grant.  Over the next two years, all 2nd graders in these areas will receive pedestrian safety training and all 5th graders will receive bicycle safety training.  This will increase the safety education provided to Monterey County children from 8-10 classrooms/year to ~ 107 classrooms/year (61 2nd grade; 46 5th grade) plus additional outreach to parents and the surrounding community. School selection in other areas shall be based on multiple factors, including: geographic diversity, recent crash data, current mode share, potential mode shift, suitability for increased walking/biking at school site, request by the school site, and/or partner agency recommendations. 

ATTACHMENTS:
Description
Bicycle & Pedestrian Safety Education Rodeos Scope of Work