Graphic Design of Public Outreach and Marketing Material

1. APPROVE Request for Qualifications (RFQ) for consultant graphic design work of the Transportation Agency's public outreach/marketing documents, subject to counsel approval;
2. AUTHORIZE staff to publish the RFQ, and return to the Board of Directors with a recommendation for approval of a consultant; and
3. APPROVE the use of funds from the Agency's approved budget for this contract in an amount not-to-exceed $60,000.

The Transportation Agency is seeking to release a Request for Qualifications (SOQs) from qualified consultants for graphic design services of the Agency's outreach and marketing documents. 

The estimated cost for the on-call consultant for graphic design and production services is $60,000 over a two-year period.

Funding for the graphic design consultant assistance is incorporated in the Transportation Agency's budget within individual work elements. Execution of task orders will follow the Agency's standard procedures for securing prior approval to expend funds.

The mission of the Transportation Agency for Monterey County is to proactively fund and plan a transportation system that enhances mobility, safety, access, environmental quality and economic activities by investing in regional transportation projects for Monterey County residents, businesses and visitors.  

The Transportation Agency has a responsibility to provide information on its projects, plans and activities to the public, invite participation and foster public understanding of its function. Throughout the year graphically designed materials such as brochures, pamphlets, flyers and logos are required to inform the public about the progress of regional transportation projects, as well as, Measure X projects and programs. The Agency's Annual Report, mailed to Monterey County residents every spring, also requires a marketing savvy graphic designer able to draft a report that is eye catching, informative and easy to read.   

The Transportation Agency is seeking a consultant to provide graphic design and production work for TAMC, for two years, as directed through Task Orders. A scope of work will be provided to the consultant for each particular Task Order, which could entail marketing assistance for branding of transportation projects, logos design, and graphic design of flyers, pamphlets and mailers. The consultant will, in turn, provide a not-to-exceed cost estimate based upon the fixed fee schedule, scope of each project will include obtaining approvals, confirmation that funding is available and completing all paperwork necessary to comply with all local, state, and federal requirements.

The Request for Qualifications for the Graphic Design Consultant for a two-year period is pending counsel approval. The scope of work and proposed schedule is attached to this report.